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Olarm
Revolutionising smart security

Olarm is a pioneering startup that aims to change the face of smart security with innovative Internet of Things (IoT) devices and networked solutions. When I joined the team at Olarm, I was tasked with a broad range of responsibilities, including brand positioning and development, product design, and spearheading the Olarm Command Centre project.

Brand Positioning & Development

Brand Positioning & Development

Brand Positioning & Development

One of the first challenges was to position Olarm as a trusted leader in the rapidly evolving smart security space. My approach was to create a strong, cohesive brand identity that could resonate with our target audience and reflect Olarm's innovative and reliable nature.

Stakeholder Engagement & Customer Insights

As part of the branding process for Olarm, I fostered strong relationships with both external and internal stakeholders through workshops and customer interviews, effectively leveraging their insights to shape Olarm's brand strategy and identity.

Stakeholder Engagement & Customer Insights

As part of the branding process for Olarm, I fostered strong relationships with both external and internal stakeholders through workshops and customer interviews, effectively leveraging their insights to shape Olarm's brand strategy and identity.

Identity Development

I was responsible for creating a brand identity that captured the essence of Olarm's commitment to advanced security solutions. I designed the Olarm logo, typography, color schemes, and other visual elements that embodied a sense of trust, reliability, and cutting-edge innovation.

Identity Development

I was responsible for creating a brand identity that captured the essence of Olarm's commitment to advanced security solutions. I designed the Olarm logo, typography, color schemes, and other visual elements that embodied a sense of trust, reliability, and cutting-edge innovation.

Olarm.com website design & development

Olarm.com website design & development

Olarm.com website design & development

A modern and user-friendly website was crucial to Olarm's online presence. I led the website design and development process, ensuring that the site was engaging, informative, and easy to navigate. The website showcased our product range, provided in-depth insights into Olarm's technology, and facilitated seamless customer interactions.

Research & Strategy

Informed and tailored strategies for targeting the market effectively.

Research & Strategy

Informed and tailored strategies for targeting the market effectively.

Identity & Art Direction

Shaped a cohesive visual identity that resonates with Olarm's values and audience.

Identity & Art Direction

Shaped a cohesive visual identity that resonates with Olarm's values and audience.

Web Design & Development

Utilized Framer for Olarm.com's design and development, ensuring a user-friendly and visually appealing web presence.

Web Design & Development

Utilized Framer for Olarm.com's design and development, ensuring a user-friendly and visually appealing web presence.

Olarm Mobile App

Olarm Mobile App

Olarm Mobile App

I designed the user interface (UI) and user experience (UX) for the Olarm Mobile App, focusing on intuitive navigation, ease of use, and quick access to essential features. High-fidelity prototyping was used to visualize and refine the app's layout and functionality, resulting in a highly rated smart security app in South Africa.

UI/UX Design & User Flows

I focused on crafting intuitive user interfaces and designing seamless user flows that would make the user's journey through the app both simple and engaging, ensuring that users could quickly and easily access the app's features and functionality.

UI/UX Design & User Flows

I focused on crafting intuitive user interfaces and designing seamless user flows that would make the user's journey through the app both simple and engaging, ensuring that users could quickly and easily access the app's features and functionality.

High-fidelity prototyping

I employed high-fidelity prototyping to create highly detailed and interactive mockups of the Olarm mobile app, providing a realistic preview of the final product. This allowed us to thoroughly test and refine the app's design and functionality before development, ensuring a smoother implementation process and a better end result.

High-fidelity prototyping

I employed high-fidelity prototyping to create highly detailed and interactive mockups of the Olarm mobile app, providing a realistic preview of the final product. This allowed us to thoroughly test and refine the app's design and functionality before development, ensuring a smoother implementation process and a better end result.

Product Marketing

In my role, I led targeted marketing campaigns and created compelling collateral for the Olarm mobile app and Command Centre, successfully establishing Olarm as a trusted brand in the smart security industry.

Product Marketing

In my role, I led targeted marketing campaigns and created compelling collateral for the Olarm mobile app and Command Centre, successfully establishing Olarm as a trusted brand in the smart security industry.

Olarm Command Centre

Olarm Command Centre

Olarm Command Centre

As the Product Owner for the Olarm Command Centre project, I was responsible for defining the product's vision, creating a product roadmap, and prioritizing features based on market needs and business objectives. I worked closely with cross-functional teams, including hardware and software engineers, developers, sales, and finance, to deliver a product that set Olarm apart in the smart security industry. The Command Centre became a key differentiator for Olarm, with widespread adoption by professional monitoring and response teams across South Africa.

Product Design

Led the Command Centre project from 0 to 1, becoming a key differentiator for Olarm, and now being used by hundreds of Professional Monitoring & Response teams across South Africa.

Product Design

Led the Command Centre project from 0 to 1, becoming a key differentiator for Olarm, and now being used by hundreds of Professional Monitoring & Response teams across South Africa.

Cross-Functional Collaboration

Worked alongside hardware & software engineers, developers, sales, finance, and more, facilitating high-fidelity prototyping and smooth execution.

Cross-Functional Collaboration

Worked alongside hardware & software engineers, developers, sales, finance, and more, facilitating high-fidelity prototyping and smooth execution.

Product Marketing

Drove strategic marketing campaigns and crafted collateral that helped elevate the product's prominence.

Product Marketing

Drove strategic marketing campaigns and crafted collateral that helped elevate the product's prominence.

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© Neil Whitehead 2024

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